I found some great tips from Jason Fladlien about quickly writing sales letters. I’m passing it along for your enjoyment and education. Here’s Part 2.
Use the Golden Guarantee
After you communicate the benefits, now explain that it comes with a 100% money back guarantee. Here’s one that works really good that you can almost use word for word.
We call this the golden guarantee and here it is…
“Get your hands on this guide immediately. Open it up and read just the first 10 pages of the report. If after 10 minutes you don’t already feel you’ve gotten more than your money’s worth, I demand you contact me and I will promptly and quietly return every penny of your purchase… no questions asked.
Better yet – take a full 30 days to use this guide and benefit from it. If within those 30 days for any reason – or no reason at all – you are unsatisfied then let me know and I will return 100% of your investment that day.
You risk nothing and you stand to gain everything today.
So act now and sign up!”
You can change just a few words and literally use this guarantee with almost anything you sell.
Optional – Throw In Bonuses
If you want to “take it to the next level” you can throw in additional bonuses if you wish.
This is where you’d put it – right after the guarantee a subhead that says
“Act today and also get these 3 bonuses”
works great. Then you simply explain each bonus they get if they act immediately today.
The Close
At the end you simply just tell them to invest, and re-iterate in a paragraph or two everything they get and remind them of the money back guarantee. Then tell them how to sign up.
It’s that simple.
Will this produce the highest converting sales letters on the planet? Nope. But it will allow you to create “good enough” sales letters so you can get something out there and start making sales ASAP.
And good enough is good enough!
A resourse to get you on your way…6 Squeeze Pages, A Sales Letter & 12 Products Created For YOU